What is holistic web design …?
When I mentioned that I was a web designer to "my" programmer the other day, he corrected me once again, saying that I shouldn't use that term. Referring not to any fabulous-ness on my part, but rather to our marketing, usability, sales and search engine optimization capabilities in addition to web design, he said: "You're so much more than that".
Well. Okay. Easy to say. This of course turned the conversation to what kinds of descriptive terms I could possibly use — such as the holistic web design term I first heard at cre8asiteforums during a discussion meant to solve this very issue of what to call what some of us do. Unlike other mostly search engine related forums, cre8asiteforums has purposely included — beyond simple lip service — a wider variety of web specialties.
Holistic web design
is simply a term coined to mean web design services that includes other specialties such as usability, marketing/sales expertise, search engine optimization, etc. The problem, of course, is what the "etc." stands for. Having a term that stands for some or all of an unspecified list of specialties is not very defining.
That and, to me, the fact that "holistic web design" reminds me of health food. Or health fad. "What is she? Some kind of alternative medicine web designer?" So that's out.
We could also simply list our specialties after "web design": usability, search engine optimization, Web Standards, graphic design, etc., etc., etc. Of course, this would force us to use strings of descriptors in everyday conversation. I simply can't see that happening on an ongoing basis.
The other problem, of course — and the main problem — is that while we can use any terminology we like among ourselves, the general public simply won't understand it. I've seen enough eyes glaze over at "web designer". So "holistic web design" simply does not work as a descriptive title for marketing purposes.
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