SEO and Sharing Dirty Little Secrets
Interesting that this would even become a question. While SEOs (and many marketers) are happy enough to share some information, I think that willingness only goes so far — and that this is as it should be.
<added> The reason I say this is not because I believe such information should (or should not) be shared, but simply because getting good search engine rankings is a facet of business on the Web. Taken from another point of view: if you had market survey data that indicated that presenting products to potential customers in a specific way would result in higher sales, or if you found from experience that utilizing rich media in a specific way created incredible branding for your clients, would this be data that you'd want to spread around to competitors?
Nick has it right. 'Nuff said.
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