As web folk — marketing folk — we probably spend a good deal of time reading; actually, I call it studying. With a head full of facts and "musts", it's nice when one comes across good, common sense stuff, and so I thought I'd mention the Grokdotcom Newsletter. Excellently written, and not your run-of-the-mill rehashed stuff. Here's a tip from the latest:
Tip 3: Avoid 40,000 ft statements
People come to your website to do stuff. They're in a hurry. They have absolutely no interest in reading long, meaningless sentences about your superior, deeply felt commitment to the enhancement of the total customer environmental experience and well being. Get to the point. Give them the facts. Then stop.
Utterly hilarious. And true. And you really must take the We We test.
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