California: Spammy License Plates?

NBC San Diego reports that:

California drivers may soon come bumper to bumper with the latest product of the digital age: ad-blaring license plates.

State lawmakers are considering a bill allowing the state to begin researching the use of electronic license plates for vehicles.

The device would mimic a standard license plate when the vehicle is moving but would switch to digital messages when it is stopped for more than four seconds in traffic or at a red light.

<sigh> As if drivers don't have enough to do, even when stopped at traffic signals.

Like, say, pay attention to what's going on around them.

5 Comments to "California: Spammy License Plates?"

  1. travis says:

    this is very interesting. but why are they going to use a digital version when stopped?

  2. Diane Vigil says:

    I'd have to guess — but my guess is that they don't want to distract drivers while driving. While stopped … why, that's different. It's advertisement time!

    Just a guess.

  3. Rocha says:

    If all those flashy billboards don't distract drivers, then this won't as well.

  4. Roy says:

    I live in California so this caught my eye .. I read the article mostly to see if the scheme would be structured to offset the reg fee (which has gone up + up as of late) .. didn't see any mention of THAT .. maybe fees would actually go up to help offset the install cost .. not that I'm a pessimist, just a California realist ..

  5. Diane Vigil says:

    And I can well understand that, Roy. :)

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